Companies See The Results Of SEO

by Eric Campbell
SEO is a combined approach at getting a company's web-page to the top of such engines of Bing and Google. The best SEO companies will tailor targeted approaches for each business market. With both long-tail and short-tail strategies they optimize keyword selection and drive quality leads to a customer site.

A main focus of already successful companies today is to increase their on-line presence. They may have already built a successful local business and want to branch out to invite even more clients. SEO Companies help customers capture visibility through many forms of media and attract customers to a website. They look to successfully identify and convert Internet customers to paying clients.

The paybacks of SEO means businesses can reach potential customers locally or globally. They typically begin by optimizing a company web-page for targeted audiences and continue to create content and drive relevant traffic to make a website prominent on the web. As a result web traffic will increase and with it sales and leads. With proven return on investment, SEO firms are helping companies increase their on-line visibility.

"It's true that that even a little bit of quality traffic will net more sales than tremendous amount of random visits due to poor keyword generation," says Jeff Keshner from Top SEO, an SEO Company. SEO companies will employ the latest techniques to promote websites and drive traffic to pages using various methods. They will typically start by optimizing your web-page accordingly. Then they may craft quality content so a page has web authority in a specific market. By creating intelligent and interactive pages they can turn this into converted sales. By adding analysis of traffic they can further promote a web-page and continually increase traffic over time.

There are quite a few SEO competitors out there. In fact, many offer amazing results at an extremely low cost. Unfortunately, they're usually so cheap because they cannot offer significant results. SEO is an involved process with many facets. There are quality SEO companies that will promote your business properly, drive relevant back-linking content and turn a customer's web-page into a web authority.
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Explaining SEO to Businesses Owners: Five Great Analogies

How to Get Massive Whitehat SEO Traffic to Your Site Or Blog

by Victor Rhee
Every day, some of the best search engine optimization firms on the planet answer questions from business owners about search engine optimization. Most of these discussions include explanations about "on-page" optimization and "off-page" optimization. SEO typically involves a line-by-line inspection of website content and its coding. Of course, off-page SEO will always involve some form of linking. In other words, the way the rest of the Internet relates back to your website. As of this writing, successful campaigns usually include direct and indirect back-linking, social media participation and citations from trusted websites.

It's no surprise that the web design process is still very much a design-driven industry. This is because most web design companies are owned and managed by web designers and as such, the main goal of the design process is to create a great looking design. A web designer's main goal is not usually, however, to create a website that is designed to achieve high organic search engine rankings.

It takes 3 types of talent to build a search engine friendly website. The first is the designer. While SEO should always be the end goal, you need to have a great looking website that creates a positive impression and is easy to navigate. Second, you need an SEO-savvy web developer that can convert the digital artwork and convert them into clean, best practices website coding. Finally, you need a search engine expert to manage the entire process and to populate the website with content that is both optimized and presented in a way that will convert to sales or leads.

While this three-pronged approach is the ideal, website are rarely created in this way. All the effort is put into the design. The coding is often hacked together just to get the website to meet the minimum functional requirements. Internet marketing is usually not addressed at in the design phase. It is not until later when the client realizes that their site has no search engine visibility that the SEO problem is addressed. Then they often seek out an Internet marketing firm for assistance.

Then the company gets the bad news: they have to re-code the new website from scratch to get search engine rank - which is what motivated the company to re-develop the site in the first place! As SEO's we need to be able to explain in clear and simple terms why brand new (and often costly) websites do not rank. The following are some popular anecdotes that have been used by a leading Kansas City web design company:

1. The Race Car Driver: This is an effective SEO analogy and may be among the best. To excel on the search engines, you need to have an optimized website that is well structured with search engine friendly coding. Your website is the race car. No matter how fast your car is, it still needs a driver to be able to compete. A skilled driver cannot win with a substandard car, and a poor driver cannot win with a the most advanced race car. This is an ideal analogy for search engine optimization - you need a great driver and a great car to win the race, just like you need a great website and a great Internet marketer succeed with Google. The only difference is that with Google and the other major search engines, the race never ends.

2. New Home Construction: Many prospective clients can identify with the home building process. Web design in particular is very similar to the construction process. In home building, the architects will draft construction plans for the project. This is like the design process where the designer creates website mockups. It is during the website design phase where the business owner can easily modify the artwork. In home building, it's easy to change the floor plan prior to construction, but once construction starts, its very difficult and often expensive to make changes. Website development is the exact same. Once approved web artwork is committed to the coding process, design and layout changes are much more difficult to implement. In web design your search engine optimization professional is like the builder and inspector, making sure that the site has proper coding, structure and usability.

3. Sharp Shooting: The analogy of the sharp shooter is another good one. This one is simple and makes the point clearly and concisely. The world's best sharp shooter is powerless without a great firearm, and a the best firearm on the planet cannot shoot by itself. The same goes for SEO - a perfectly coded website cannot rank itself and a the world's best consulting firm can't do anything without clients and websites to rank.

4. The Landscaper: The landscaping analogy plays into the nature of SEO as an ongoing strategy. Just like search engine optimization, you need a plan. Then to execute the plan, you need upfront effort to prepare, grade and prep the soil for installation. In most cases, a property with a new landscape will not have value as a property that has a properly maintained and mature landscape. SEO is VERY similar. We work hard in the initial months, and most often this effort does not yield ranking results several months later. Further, just like your home's landscape, routine maintenance yields the best results.

5. Fishing: Second to the race car driving analogy, Fishing is one of our favorites on so many levels. The best angle to use for this analogy relates to net fishing. Think of recreational fishers in an area using chum and other luring techniques to draw fish into a body of water. Fishermen use specialized lures, bait and equipment to catch fish one-by-one. This is akin to traditional marketing where companies use mass marketing to target a relatively small group of potential buyers. In SEO, we call this: offline demand creation. As fishermen use all their fancy methods to attract fish, think of a commercial fishing vessel that comes by and scoops up all the fish. This is EXACTLY what SEO does. Consumers see the demand creation by companies on TV, print and radio...then then run to the Internet to research when they are actually ready to make a purchase decision. SEO, when done effectively, enables your company to steal this market share created by your competitors.

If you are an Internet marketing professional and run into trouble explaining SEO and web development to a prospective client, try using one of the above analogies or even creating a new one of your own.
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About the author: Kansas City Web Design is an Internet marketing and web development company based in Overland Park, KS. For more information on the author, visit: www.Kansas-City-Website-Design.com

Learn To Effectively Manage Your Search Engine Optimization

How to Make Guru Money Online Marketing - Free Video Report

by Bob Carter
The term "search engine optimization" refers to deliberately crafting parts of your website to improve its search engine performance. It is a massive business and a powerful process. Some may say that SEO is too advanced for regular website owners. These people are not right.

You need to practice patience in SEO. It's normal to want to get immediate, fast results. That being said, constructing a website that delivers results will need patience and commitment. Even when things don't seem to be happening fast enough, it's important you stay on track. As time goes on, all of these efforts will start to improve your site ranking.

The correct density of keywords is essential in SEO work. The total use of keywords on any given page should be less than 20 percent.

Once you know the keywords that are going into your text, be sure that some land in your titles too. The title will be the first impression visitors get of your website, so make it relevant and interesting. If you do it this way, the user will click on your website link because it is relevant to what the user was searching for.

Don't just make a wall of links on a page. Your links should blend into your content throughout the site. Visitors are unlikely to find link pages very interesting, and search engines do not rank such pages very highly. Including your links within your text gives search engines the ability to index your content and also give your site a professional style.

There are a multitude of ways you can optimize your site for search engines. By carefully calibrating your terms, you can engineer the best outcomes. Increased performance means happier users.

RSS feeds can be a valuable addition to your site when they relate to its content. Regular updates to your RSS feeds show up as new content to the search engines. Be creative. If you don't see the right RSS feed already out there, make your own. Motivate people to also subscribe to your RSS feed.

You need to make sure your website stands out in a crowd. By utilizing some of the ideas in this article, you can increase the number of visitors to your site. All you need to do is set aside some time every week to work on these strategies.
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SEO: Cornerstone Of Internet Marketing

How to Get Massive Whitehat SEO Traffic to Your Site Or Blog

by April Marks
In the world of Internet marketing, search engine optimization is a must if you want to flourish. SEO, which stands for search engine optimization, is the cornerstone of Internet marketing, as well as the best way to get your website ranked within search engines. Your website is certain to receive more visitors if it ranks better with the major search engines Google, Yahoo, and Bing. SEO does not turn out to be so simple as you would think. If you don't know what you doing with SEO, it can almost seem impossible. Below we discuss a couple of concepts that you must understand regarding SEO.

The best thing to do is use keyword phrases, rather than individual keywords. If you only use a single keyword, you will be tempted to stuff your content with it. When you saturate or stuff your content with one word, people are going to lose interest in it and search engine crawlers don't like it either. When you use a keyword phrase instead of a single word, you are going to have an easier time bringing in traffic to your site as well as gain a higher ranking on the search lists. Keyword phrases are also easier to integrate into content than single words. You can't write nonsense sentences, either, or readers will balk at your work and click the back button out of your site.

Do not be tempted by "black hat" SEO techniques like stuffing a bunch of keywords at the bottom of your page but making the text white so that it matches the page background or stuffing a bunch of keywords under your image files. These are nothing more than fast ways to get you banned by the major search engines. Any philosophy that first describes itself as "too good to be true" probably is, so make sure to do some thorough vetting of the idea before you ever even think about implementing it on your page. Go with what is effective. Avoid the scammy.

Cautiously pick out these links. For the Internet promotions world, links prove to be the preferred currency. More practical than possessing fifty links to tinier, not so well known websites, only one link to a big and well regarded website benefits you more. Incoming links and outgoing links, as well as internal links, are what you will be judged on. Don't get too excited adding bogus links to your site. The well thought out link will always earn you more respect, and get you better placement in the search engines!

If you want to experience online success, you definitely need to incorporate SEO techniques in your marketing arsenal. There are all sorts of approaches an internet marketer can take with SEO. Your method might be more geared toward content, and another person could want to fill their pages with SEO keywords - no matter what you use at first, you'll start to see what works and what doesn't for you. As you keep going, you'll find the best way to use search engine optimization!
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3 Effective Tips To SEO Your Facebook Fan Page

Get People Addicted to Joining Your Business - Free Video Report

by Clifford Massey
Perhaps one of the largest hurdles that marketers need to jump today is the promotion of their Facebook fan pages. Getting new fans to the page you have created is important to your success because having a large fan base can be quite helpful. One good way to get your page in front of large numbers of people in your chosen niche is to make sure your page is search engine optimized. That's right; you can easily do effective SEO on your fan page and start to get fresh traffic from the search engines on a regular basis. The best part about this tactic is that the people who click through to your fan page from the search engines will actually be interested in the product or service that you are promoting. This article will talk about three simple tips that you can use when you work on your Facebook page's SEO to ensure that you'll get a good sized traffic boost.

If you want to optimize your page, make use of the info tab where you'll put your key words and links. The "Info" tab is provided to you on your page to fill in information about your page; utilize this tab to gain SEO benefits by having descriptive metadata related to your page. So don't ignore these fields because you can not only insert your primary keywords here but also links to other important sites or your profiles on other social sites. Just wait until you see how high you rank after you do this.

You will always want to caption the photos you use, as well as put descriptions of events. When putting photos on your Facebook fan page, you must make sure any descriptions you use also use your keywords as this will boost your SEO benefits as well as make your page far more interesting. One great thing about Facebook is that Google indexes whatever you share. So use these features as best you can because they will help you get an advantage over your competitors.

Lastly you should make your fan page more noticeable by making it different. Think up ways you can make your page dissimilar from the others. If you want a spike n organic traffic, you need to establish a connection with your visitors so you can show them you are different. It is very important that the design of your page is creative. By offering your fans plenty of valuable content, you will ensure that you can never go wrong.

To conclude, the previous article clearly shows why optimizing your Facebook page is beneficial and how you can use SEO to gain the most benefits from your Facebook page. Always take every chance you get to send more traffic to your page because the more fans you have the greater your exposure will be. Since your fans are similar to your email subscribers, you need to ensure that you treat them well.
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Why Long Tail Keywords Are Important For SEO

Get Long-Term Rankings for All Your Keywords

by Ali Zeal

Long tail keywords are often overlooked in many SEO campaigns. Lots of companies overlook the role and value of using long tail keywords. Sometimes it's challenging to use long tail keywords in content and articles. Nonetheless, when used correctly, they can boost the site's traffic more than a website with several short-targeted keywords. Well, for the best SEO services, you have to go to a qualified professional. You can elect to hire a professional or a SEO firm. Experienced professionals will provide you with quality services that ensure your website is catchy and presented professionally. It is good to consult with reputable firms who have been offering SEO services for some time.

What Is A Long Tail Keyword?

A long tail keyword is a phrase. Rather than general words, a long tail keyword is a phrase of four or more words. Long tail keywords are usually long, specific search terms that describe a specific concept or thing. Short tail keywords are crucial in SEO; however, they aren't as successful as long tail keywords. Typically websites focus on one general keyword or a set of two keywords.

How To Use Long Tail Keywords For Search Volume

Search volume is the biggest factor in the usage of the long tail keywords. Although short or general keywords do increase a search volume for a web site, they are short term. With time, long tail words and variations of those keywords will eventually gain search volume visible on the Google Analytics report. Even when visitors try to alter the phrase, it still has a higher chance of increased search volume than a website that does not use long tail keywords at all.

image credit: www.gabehoggarth.com

Use Long Tail Keywords For Higher Rankings

When deciding which long tail keywords to integrate and use them for higher ranks, it is good that you use major phrases than using random ones. You can do this by simply using specific keyword tools that see the popularity of key phrases and match other keywords already used in a website.

How To Use Long Tail Keywords On Your Site

Before choosing a long tail keyword, check its popularity and competition. You can do this with the help of tools like Word stream, or Keyword Spy. Find long tail keywords that have low levels of competition. In a SEO campaign, you should not overlook the importance of the long tail keywords and their use.

Although short tail keyword will provide search engine traffic and rankings in the short term, long tail keywords will increase traffic and higher rankings as time goes by. This ensures your site stays relevant for a long time, while still gaining higher organic search ratings.
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Ali Zeal loves anything to do with featured small businesses and she has frequently penned articles for Small Business Online Coach.

Article kindly provided by UberArticles.com
 

Hints And Tips To Increase Your Search Engine Optimization

How to Make Guru Money Online Marketing - Free Video Report

by Stephen Shockley
One of the most important things about running an online business site is ensuring that it uses good SEO techniques. Search engine optimization means that your website will rise to the top of search results for terms related to your website in engines like Google. Read on to increase your knowledge on this topic.

A lot of people think that using keywords in HTML comments is useful for SEO. You should focus on delivering quality, relevant content instead.

Search engines are smart enough to see through fraudulent manipulation of sites to garner higher rankings. They are designed to suppress these sites as well. There have been times when the top websites have banned certain companies altogether. So be forewarned and do not cheat the search engines!

Put more content on pages than only links. Instead, try to include links as a natural part of your content. Visitors are unlikely to find link pages very interesting, and search engines do not rank such pages very highly. Keeping the links on your site integrated into your text makes your content look more professional, and helps search engines rank your site higher in searches.

Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Blogs are a great way to improve your search engine ranks, because they prefer content that is regularly updated. Backlinks are the backbone of search engine optimization.

When selecting a third party to complete the search engine optimization for your website, you'll need to do some research first. Find an established company to handle your SEO. It is best to avoid the fly-by-night companies, even if their prices seem lower. Do your homework and ask for testimonials and examples of work they have done previously. Ask for specifics on their ideas to help you and do some research to see if the ideas are legitimate. You will be happy you did.

Optimizing your business for search engines is how you optimize your business for customers. Some businesses are unaware of how much SEO can help their sales.

Design your site map to incorporate your chosen keywords. Site maps allow easy navigation through your site, letting users get where they're going in one or two clicks. Search engines also use these to place websites higher on their search lists, because ease of access is important to their ratings.

Take these great tips into consideration when you begin working to improve your search engine rankings. You should know that your ranking will rise when you use the tried and true SEO techniques.
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Important Internet Marketing Basics You Must Master

How to Make Guru Money Online Marketing - Free Video Report

by Lola Hansen
The Internet Marketing business doesn't seem to be fading. There are lots of people who have used it to great levels of success, simply because they've gotten a good start with it. Now, by having a good start, we don't mean not making mistakes. It is more about working hard in the right way so that the results you get are good. There are many Internet marketers that are still struggling, just because they focused their efforts on the 'easy path'. All they want are short-cuts, they ignore the basics and they wind up exactly nowhere. This article will explain what you can do to improve your grasp on the IM basics and build a strong foundation before you do anything else.

Even if you're in the starting phase of your Internet Marketing business, it's important that you have the right aim. If you're aiming for short term gains then you aren't going to get anywhere. So the basic point that you should work on here is to have an objective to become an authority. When you are an authority in the field that you have targeted, you will have a big edge over the competition. It is really hard to build yourself up into a position of authority within your market if you haven't put in any real effort. You just need to be patient and committed to your goal. Long term is what you need to focus on, not short term.

How many times have you gone to a website that didn't have an easily found contact page? This is incredibly frustrating especially for people who are new to your website. You want it to be as simple as possible for prospects to get in touch with you--this is one of the golden rules of IM. In this industry the contacts you have are the name of the game. You're the one who misses out when your prospects have no way of getting in touch with you. Build a dedicated page for contacting you and display the link in an area in which people will definitely find it; like in the footer. Make the whole process simple and predictable.

Spend some time learning and improving SEO skills. When you work in Internet Marketing, you need to understand everything that is involved in ranking a website in the major search engines. There are plenty of different ways to get targeted traffic to visit your website but the biggest source is usually a search engine. The goal here is to master SEO skills as time goes on but in the beginning it is good to have at least a grasp of the basics. You will feel far more confident and successful when you know the best ways to raise up within the ranks on the search engines. This means that you need to take steps to ensure that you are gaining the right amount of SEO knowledge.

Every Internet Marketer who puts that much effort into strengthening themselves on the basics will see a better result. If you'd like to stay ahead of the competition and really make an impact on your target market then you need to do it correctly. The kind of efforts that you put into your Internet Marketing business will determine the long term aspects of your business. So the main aim here is to improve your knowledge of your basics and really put work into them. Do not try only for the short term goals because they aren't worth it. So go ahead and take some real action on the things that you've learned in this article and you'll see great results for yourself.
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Ways To Effectively Use SEO Copywriting To Acquire Better Backlinks

Get More Traffic & Backlinks To Your Site ...

by Denise Hyde
A way to make your content more attractive to search engines as you deliver value to your visitors is through SEO copywriting. A perk of good SEO copywriting is that you can attract the right kind of link partners who want to link to your site because of the quality of content. If you are able to impress your target audience with the right kind of content, you'll see that a lot of other relevant websites and blogs would want to link to you because of the value that you deliver. Creating content that is well written and organized makes for a winning situation for you.

Be Honest: To make your content more appealing, the first step is to offer credibility. You will get more positive feedback from your readers if they feel your website or blog is credible and honest regardless of its topic. You want to make sure that your writing isn't dishonest to your human readers or search engines because people don't link to sites they don't feel comfortable with or that come off as kind of shady.

Create Lists: When you are trying to get your content organized, creating lists works really well. Your ideas can be delivered effectively when you create a list and it offers your target audience something to grab onto. In other words, your content will look more easy to read and understand when you compile it into a list. If your target audience feels that the ideas are very organized because of the content order, it will create a positive effect. You can offer a variety of things on your lists, ideas, tips, tactics, mistakes, basically anything just as long as it offers clarity.

Subheadlines are Important: With SEO copywriting, you are showing your reader's organized content so they will want to come back to your page. Breaking up your content is something that will help you get your readers interested in what you're saying, and at the same time give your site a neat look. You need to be smart about the length of your subheadlines, keeping in mind that you still want everything to look neat and tidy.

You will learn once you understand the basics of SEO copywriting how important it is to effectively structure your content so that you will be able to attract webmasters and bloggers willing to link to you. Content quality is important, but so is the presentation of the content. Using the principles of SEO copywriting will allow you to bring more visitors to your site, get the attention of the search engines and the back-links to your website that are so highly desirable.
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SEO Strategies And The Benefits Companies Can Get From It

Get People Addicted to Joining Your Business - Free Video Report

by Albert Wright

Search engine optimisation has gone a long way in recent years. Even the world's top global companies now utilise SEO schemes to rank high in search engine results. And since competition is tougher, businesses should exert more efforts to increase traffic to their website and maintain a high rank in result pages. One sure way to achieve this is by creating an onsite blog that regularly publishes SEO-focused articles.

There is a rule in website creation that says, if you do not put your phone number and other contact information on the site, don't bother making a website at all. Similarly, in the field of SEO, hosting a blog is also turning from a strategy to a necessity. Online readers are becoming pickier in dealing with businesses, and one way to capture their interest is by giving them free informative, entertaining, and relevant SEO Articles.

Search engine crawlers love fresh and informative content. Whenever they find out that your website generates new content, they will reassess and modify your rankings. Your ranking improves with every addition of quality content, and it only signifies that higher rankings generate higher rate of visits.

Of course, the more the website produces good content, the more it will appear on the first page of search results and the more traffic it will get. High-quality SEO articles further gain exposure as many online readers tend to share links with friends. They post content on their social accounts, forums, and personal blogs and even share the web address through word of mouth.

SEO articles enhance business reputation. To get the most out of SEO, it's important that the website publishes articles regularly, ideally at least once a month. Regular posting encourages online readers to come back for more informative and interesting write-ups and thereby maintain a steady amount of traffic. It also helps companies update its current customers regarding news, events, promos, and other offers.

SEO articles develop your business brand. Your brand will gain industry authority if your website commits to providing high-quality content. Since potential customers rely on your blog's content, they'll treat your business with respect and confidence and therefore open themselves up to trying out your services.
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