Showing posts with label traffic. Show all posts
Showing posts with label traffic. Show all posts

Monday, July 9, 2012

Leveraging Article Marketing for Long Term Traffic

by Amparo Dillon
Article marketing has long been an effective promotional strategy, and there's no reason to believe this will change anytime soon. Since the internet still revolves around content, the need for quality articles is at least as great as it ever was. Article marketing is all about leveraging this ongoing need for content. When done properly, your articles can be highly effective tools for promoting your blog or website. All it takes is a willingness to put in some time and effort. The process isn't very complicated. The initial phase might be difficult, but that's about it. You may be wondering why article marketing has the reputation of being difficult if it's really so simple. This article will give you some helpful insights into the nuts and bolts of article marketing.

One of the key factors that every article marketer needs to focus on is growth. The idea is to expand the size of your readership, which will bring you more and more traffic. Then you're not just writing articles, you're actually building a brand. Some article marketers simply get stuck in one place and never evolve. Their topics, style and system never changes. Their audience and traffic usually remains at a certain level, and may even decline over time. But if you want to make a difference, you need to go beyond. You need to be better than the rest. If you keep this in mind, you'll be among the article marketing elite.

Like any other marketing method, even with article marketing you need to have a strategy. Always test anything new you try, and that does not mean the actual technique is new, though. We cannot tell you in this short article how to do article marketing, and we assume you have some idea about that. Do not forget to follow the usual best marketing practices such as tracking your results. That is the basic gist of anything you will ever do, and it just happens that it applies to this method.

Good, high quality articles have a long life. Bad, low quality ones die quick. That's the bottom line! You can learn a lot from this basic fact. If you neglect quality when creating your articles, you'll find it difficult to accomplish your goals. You will have success that will be short lived. So if you want to get traffic from your articles over and over again, then know for a fact that you've got to give quality. Anything else is a waste of your time. You don't have any other valid short cut. Without quality, your articles will die a slow, painful death. There's just no point to taking that route.

Taking consistent action is the cornerstone to getting any results with article marketing. Unless and until you're actually taking action, you won't see results. Always keep your target audience in mind with every article you write. We've covered some useful tactics in this article. So make sure you act on them. When you put things off, you tend to forget about them. You can make steady progress with your article marketing efforts if you're committed to giving it all you've got.
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Tuesday, July 3, 2012

Companies See The Results Of SEO

by Eric Campbell
SEO is a combined approach at getting a company's web-page to the top of such engines of Bing and Google. The best SEO companies will tailor targeted approaches for each business market. With both long-tail and short-tail strategies they optimize keyword selection and drive quality leads to a customer site.

A main focus of already successful companies today is to increase their on-line presence. They may have already built a successful local business and want to branch out to invite even more clients. SEO Companies help customers capture visibility through many forms of media and attract customers to a website. They look to successfully identify and convert Internet customers to paying clients.

The paybacks of SEO means businesses can reach potential customers locally or globally. They typically begin by optimizing a company web-page for targeted audiences and continue to create content and drive relevant traffic to make a website prominent on the web. As a result web traffic will increase and with it sales and leads. With proven return on investment, SEO firms are helping companies increase their on-line visibility.

"It's true that that even a little bit of quality traffic will net more sales than tremendous amount of random visits due to poor keyword generation," says Jeff Keshner from Top SEO, an SEO Company. SEO companies will employ the latest techniques to promote websites and drive traffic to pages using various methods. They will typically start by optimizing your web-page accordingly. Then they may craft quality content so a page has web authority in a specific market. By creating intelligent and interactive pages they can turn this into converted sales. By adding analysis of traffic they can further promote a web-page and continually increase traffic over time.

There are quite a few SEO competitors out there. In fact, many offer amazing results at an extremely low cost. Unfortunately, they're usually so cheap because they cannot offer significant results. SEO is an involved process with many facets. There are quality SEO companies that will promote your business properly, drive relevant back-linking content and turn a customer's web-page into a web authority.
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Tuesday, June 19, 2012

Generating Relevant Traffic From Digg To Your Site Or Blog

How to Generate Massive Traffic to Your Site Or Blog

by Leon Waters
One of the lasting appeals of Digg is the possibility of generating massive traffic exposure to your site or blog, but there are some caveats there. If there's one thing that makes Digg work so well is the loyalty of the users, and this will continue to help the site. It is safe to say that Digg has little use for online marketers who just want to "use" a site for traffic generating purposes. When you enter the Digg community, you have to be prepared to play by their rules, and they do not seem to bend much at all. We will definitely give you some smart pointers about how you can begin to approach doing business at Digg.

As you know, this is about massive traffic numbers to your site. We suggest you have gone through the optimization process and your marketing funnel works well. Double check your site and host, and be sure you will not be charged an arm and a leg for a spike in bandwidth usage. If you take care of that, then that is just one less thing to think about. Also remember that people at Digg can get a very negative impression if your site is not available.

There is a lot to find out, and you should take the time to learn the nuances. The more regard you can establish for your name, or profile, then that will be of immense help to your overall marketing efforts. This is just like moving to a new city or town, or starting a new school year in a strange place. While it's a fact that not only all pages do so, you have to try to ensure that each story you submit is the best, and don't settle for anything mediocre.

Do not neglect what you can do with hot news topics, because people love reading the news. In order to ensure that your story hits the front page, you need to submit lots of other interesting content to Digg. This will obviously strengthen the relationship that you share with Digg and you will be trusted more. Getting your submissions to the first page takes time, and you never know what will resonate with other people.

There is nothing hard about making Digg work for you, and it just takes effort. Always seek out the best information you can find, and you can shorten your learning curve. Avoid letting your impatience cause you to try something that will backfire on you. If you work at it with the right attitude, then in time you will experience the thrill of the Digg for your links.
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Sunday, June 17, 2012

3 Effective Tips To SEO Your Facebook Fan Page


by Clifford Massey
Perhaps one of the largest hurdles that marketers need to jump today is the promotion of their Facebook fan pages. Getting new fans to the page you have created is important to your success because having a large fan base can be quite helpful. One good way to get your page in front of large numbers of people in your chosen niche is to make sure your page is search engine optimized. That's right; you can easily do effective SEO on your fan page and start to get fresh traffic from the search engines on a regular basis. The best part about this tactic is that the people who click through to your fan page from the search engines will actually be interested in the product or service that you are promoting. This article will talk about three simple tips that you can use when you work on your Facebook page's SEO to ensure that you'll get a good sized traffic boost.

If you want to optimize your page, make use of the info tab where you'll put your key words and links. The "Info" tab is provided to you on your page to fill in information about your page; utilize this tab to gain SEO benefits by having descriptive metadata related to your page. So don't ignore these fields because you can not only insert your primary keywords here but also links to other important sites or your profiles on other social sites. Just wait until you see how high you rank after you do this.

You will always want to caption the photos you use, as well as put descriptions of events. When putting photos on your Facebook fan page, you must make sure any descriptions you use also use your keywords as this will boost your SEO benefits as well as make your page far more interesting. One great thing about Facebook is that Google indexes whatever you share. So use these features as best you can because they will help you get an advantage over your competitors.

Lastly you should make your fan page more noticeable by making it different. Think up ways you can make your page dissimilar from the others. If you want a spike n organic traffic, you need to establish a connection with your visitors so you can show them you are different. It is very important that the design of your page is creative. By offering your fans plenty of valuable content, you will ensure that you can never go wrong.

To conclude, the previous article clearly shows why optimizing your Facebook page is beneficial and how you can use SEO to gain the most benefits from your Facebook page. Always take every chance you get to send more traffic to your page because the more fans you have the greater your exposure will be. Since your fans are similar to your email subscribers, you need to ensure that you treat them well.
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Thursday, June 14, 2012

Why Long Tail Keywords Are Important For SEO

Long tail keywords are often overlooked in many SEO campaigns. Lots of companies overlook the role and value of using long tail keywords. Sometimes it's challenging to use long tail keywords in content and articles. Nonetheless, when used correctly, they can boost the site's traffic more than a website with several short-targeted keywords. Well, for the best SEO services, you have to go to a qualified professional. You can elect to hire a professional or a SEO firm. Experienced professionals will provide you with quality services that ensure your website is catchy and presented professionally. It is good to consult with reputable firms who have been offering SEO services for some time.

What Is A Long Tail Keyword?

A long tail keyword is a phrase. Rather than general words, a long tail keyword is a phrase of four or more words. Long tail keywords are usually long, specific search terms that describe a specific concept or thing. Short tail keywords are crucial in SEO; however, they aren't as successful as long tail keywords. Typically websites focus on one general keyword or a set of two keywords.

How To Use Long Tail Keywords For Search Volume

Search volume is the biggest factor in the usage of the long tail keywords. Although short or general keywords do increase a search volume for a web site, they are short term. With time, long tail words and variations of those keywords will eventually gain search volume visible on the Google Analytics report. Even when visitors try to alter the phrase, it still has a higher chance of increased search volume than a website that does not use long tail keywords at all.

image credit: www.gabehoggarth.com

Use Long Tail Keywords For Higher Rankings

When deciding which long tail keywords to integrate and use them for higher ranks, it is good that you use major phrases than using random ones. You can do this by simply using specific keyword tools that see the popularity of key phrases and match other keywords already used in a website.

How To Use Long Tail Keywords On Your Site

Before choosing a long tail keyword, check its popularity and competition. You can do this with the help of tools like Word stream, or Keyword Spy. Find long tail keywords that have low levels of competition. In a SEO campaign, you should not overlook the importance of the long tail keywords and their use.

Although short tail keyword will provide search engine traffic and rankings in the short term, long tail keywords will increase traffic and higher rankings as time goes by. This ensures your site stays relevant for a long time, while still gaining higher organic search ratings.
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Ali Zeal loves anything to do with featured small businesses and she has frequently penned articles for Small Business Online Coach.

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Wednesday, June 13, 2012

Getting The Best Results From Forum Marketing


by Julio Ross
There are multiple methods you can use to market a product online and drive targeted visitors to your site. Some of these methods are free and some of them are paid. When you are just starting out, the best approach is to use only strategies that are free. Forum marketing is one such method and it is quite popular and has been around for a fair bit of time. Below you will find three efficient forum marketing ideas that can be applied for targeted results.

You need to ensure you are targeting the right people with your forum marketing. You will find thousands upon thousands of forums online in every niche imaginable. If you go ahead and randomly join a forum to market your products/service, without caring what niche this forum belongs to, then you'll obviously be disappointed with the results you get. It doesn't make sense to go out there and market to an audience that isn't interested in what you're offering.

For this reason you have to ensure that you are using a forum that is related to the niche you are in and that the right type of audience is using it. Many people who are inexperienced with forum marketing think that they will generate great conversions simply by using a high traffic, popular forum. However, they overlook the fact that targeting the wrong market is a waste of time because they won't see any results at all. You should view forum marketing like any other form of marketing where you give emphasis to the market you're targeting. You shouldn't overlook this rule, even if there are only a few forums in your niche and you have to focus on the more popular ones.

As you begin using forum marketing remember quantity does matter in this case. In other words, you should put in the effort to join a large number of forums in your niche and contribute to them in the best possible way. You can have great successes and effective forum marketing this way. Make your signature as visible as possible for maximum exposure. In the beginning it may see rather repetitive but after a bit of time you'll get more interested as you join the discussions and start making connections.

You should always try to use your targeted keywords in the post titles. Search engine spiders are often looking through the most popular forums and when you are optimized with the right keywords you are more likely to get ranked and indexed faster this way. This alone will drive traffic from search engines to your post which translates to visits to your own site. It is alot like throwing in some extra effort to go the extra mile.

In conclusion, This technique of forum marketing is often referred to as the easy way to increase your site traffic. If you want to make forum marketing work for you you'll need to be patient and have perseverance.
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Friday, June 8, 2012

SEO Strategies And The Benefits Companies Can Get From It

Search engine optimisation has gone a long way in recent years. Even the world's top global companies now utilise SEO schemes to rank high in search engine results. And since competition is tougher, businesses should exert more efforts to increase traffic to their website and maintain a high rank in result pages. One sure way to achieve this is by creating an onsite blog that regularly publishes SEO-focused articles.

There is a rule in website creation that says, if you do not put your phone number and other contact information on the site, don't bother making a website at all. Similarly, in the field of SEO, hosting a blog is also turning from a strategy to a necessity. Online readers are becoming pickier in dealing with businesses, and one way to capture their interest is by giving them free informative, entertaining, and relevant SEO Articles.

Search engine crawlers love fresh and informative content. Whenever they find out that your website generates new content, they will reassess and modify your rankings. Your ranking improves with every addition of quality content, and it only signifies that higher rankings generate higher rate of visits.

Of course, the more the website produces good content, the more it will appear on the first page of search results and the more traffic it will get. High-quality SEO articles further gain exposure as many online readers tend to share links with friends. They post content on their social accounts, forums, and personal blogs and even share the web address through word of mouth.

SEO articles enhance business reputation. To get the most out of SEO, it's important that the website publishes articles regularly, ideally at least once a month. Regular posting encourages online readers to come back for more informative and interesting write-ups and thereby maintain a steady amount of traffic. It also helps companies update its current customers regarding news, events, promos, and other offers.

SEO articles develop your business brand. Your brand will gain industry authority if your website commits to providing high-quality content. Since potential customers rely on your blog's content, they'll treat your business with respect and confidence and therefore open themselves up to trying out your services.
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Wednesday, May 23, 2012

How Article Marketing Can Make Your Online Business More Profitable

by Kayla Hooper
Internet marketing is vast and consists of evolving techniques to help you market your website online. One such tactic is article marketing. Online marketers are constantly working to find new ways to get visitors to a website, which is great, but there are a few marketing methods that have stood the test of time. Article marketing is a way for you to provide people with information, which is why it's so good at bringing you traffic. Techniques that use universal and proven principles of marketing can remain effective even as the internet goes through its many changes. The internet runs mostly on information, as you can probably tell if you spend much time online. Given below are some workable article marketing tips that you can use now.

One of the main advantages of article marketing is that your articles can rank well in the search engines, which brings you traffic. The titles of your articles should capture the reader's interest and they should also contain the keywords you are targeting. When search engines see your article and calculate how to rank it, they pay attention to the title. If you forget to include your keywords in the article's title, people searching for those keywords will not find your article, which will limit your traffic.

Don't try too hard to create the perfect article when you are writing your articles for marketing purposes. Avoid using highly intellectual or technical words and sentences that are very complex. When you're writing for the Internet audience, you should write like you talk. Don't try to impress people, just be yourself and have fun when you write. Internet users appreciate a lighter, more casual style of writing. This will not only make your articles interesting to read but will also make your job easier. Leave the sophistication for big authors and create articles that are easy going.

The more organized your articles are, the better response you will get from them. Your articles will have a cleaner and more organized look if you use a generous amount of white space in them. Readers also like articles that have bullet points and paragraphs that aren't too long. If you want people to visit your site and buy your product, you first have to hold their attention, which you can do by making your article as readable as possible.

Your online business can be helped in many ways from article marketing if you follow the right guidelines. Just remember that it's not enough to write a great article, your resource box has to be good as well. Good articles are helpful to people, as they provide valuable information. Articles can be a good source of information online. Keep this idea of providing value in mind, and keep the sales pitches out of your articles. Keep your articles helpful and informative and don't forget to give your readers a clear call to action.
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