Why Long Tail Keywords Are Important For SEO

Get Long-Term Rankings for All Your Keywords

by Ali Zeal

Long tail keywords are often overlooked in many SEO campaigns. Lots of companies overlook the role and value of using long tail keywords. Sometimes it's challenging to use long tail keywords in content and articles. Nonetheless, when used correctly, they can boost the site's traffic more than a website with several short-targeted keywords. Well, for the best SEO services, you have to go to a qualified professional. You can elect to hire a professional or a SEO firm. Experienced professionals will provide you with quality services that ensure your website is catchy and presented professionally. It is good to consult with reputable firms who have been offering SEO services for some time.

What Is A Long Tail Keyword?

A long tail keyword is a phrase. Rather than general words, a long tail keyword is a phrase of four or more words. Long tail keywords are usually long, specific search terms that describe a specific concept or thing. Short tail keywords are crucial in SEO; however, they aren't as successful as long tail keywords. Typically websites focus on one general keyword or a set of two keywords.

How To Use Long Tail Keywords For Search Volume

Search volume is the biggest factor in the usage of the long tail keywords. Although short or general keywords do increase a search volume for a web site, they are short term. With time, long tail words and variations of those keywords will eventually gain search volume visible on the Google Analytics report. Even when visitors try to alter the phrase, it still has a higher chance of increased search volume than a website that does not use long tail keywords at all.

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Use Long Tail Keywords For Higher Rankings

When deciding which long tail keywords to integrate and use them for higher ranks, it is good that you use major phrases than using random ones. You can do this by simply using specific keyword tools that see the popularity of key phrases and match other keywords already used in a website.

How To Use Long Tail Keywords On Your Site

Before choosing a long tail keyword, check its popularity and competition. You can do this with the help of tools like Word stream, or Keyword Spy. Find long tail keywords that have low levels of competition. In a SEO campaign, you should not overlook the importance of the long tail keywords and their use.

Although short tail keyword will provide search engine traffic and rankings in the short term, long tail keywords will increase traffic and higher rankings as time goes by. This ensures your site stays relevant for a long time, while still gaining higher organic search ratings.
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Ali Zeal loves anything to do with featured small businesses and she has frequently penned articles for Small Business Online Coach.

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Create Top-Quality Unique Content For Marketing Aticles

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Summing Up

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