Showing posts with label rankings. Show all posts
Showing posts with label rankings. Show all posts

Thursday, June 14, 2012

Why Long Tail Keywords Are Important For SEO

Long tail keywords are often overlooked in many SEO campaigns. Lots of companies overlook the role and value of using long tail keywords. Sometimes it's challenging to use long tail keywords in content and articles. Nonetheless, when used correctly, they can boost the site's traffic more than a website with several short-targeted keywords. Well, for the best SEO services, you have to go to a qualified professional. You can elect to hire a professional or a SEO firm. Experienced professionals will provide you with quality services that ensure your website is catchy and presented professionally. It is good to consult with reputable firms who have been offering SEO services for some time.

What Is A Long Tail Keyword?

A long tail keyword is a phrase. Rather than general words, a long tail keyword is a phrase of four or more words. Long tail keywords are usually long, specific search terms that describe a specific concept or thing. Short tail keywords are crucial in SEO; however, they aren't as successful as long tail keywords. Typically websites focus on one general keyword or a set of two keywords.

How To Use Long Tail Keywords For Search Volume

Search volume is the biggest factor in the usage of the long tail keywords. Although short or general keywords do increase a search volume for a web site, they are short term. With time, long tail words and variations of those keywords will eventually gain search volume visible on the Google Analytics report. Even when visitors try to alter the phrase, it still has a higher chance of increased search volume than a website that does not use long tail keywords at all.

image credit: www.gabehoggarth.com

Use Long Tail Keywords For Higher Rankings

When deciding which long tail keywords to integrate and use them for higher ranks, it is good that you use major phrases than using random ones. You can do this by simply using specific keyword tools that see the popularity of key phrases and match other keywords already used in a website.

How To Use Long Tail Keywords On Your Site

Before choosing a long tail keyword, check its popularity and competition. You can do this with the help of tools like Word stream, or Keyword Spy. Find long tail keywords that have low levels of competition. In a SEO campaign, you should not overlook the importance of the long tail keywords and their use.

Although short tail keyword will provide search engine traffic and rankings in the short term, long tail keywords will increase traffic and higher rankings as time goes by. This ensures your site stays relevant for a long time, while still gaining higher organic search ratings.
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Ali Zeal loves anything to do with featured small businesses and she has frequently penned articles for Small Business Online Coach.

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Tuesday, June 12, 2012

Hints And Tips To Increase Your Search Engine Optimization


by Stephen Shockley
One of the most important things about running an online business site is ensuring that it uses good SEO techniques. Search engine optimization means that your website will rise to the top of search results for terms related to your website in engines like Google. Read on to increase your knowledge on this topic.

A lot of people think that using keywords in HTML comments is useful for SEO. You should focus on delivering quality, relevant content instead.

Search engines are smart enough to see through fraudulent manipulation of sites to garner higher rankings. They are designed to suppress these sites as well. There have been times when the top websites have banned certain companies altogether. So be forewarned and do not cheat the search engines!

Put more content on pages than only links. Instead, try to include links as a natural part of your content. Visitors are unlikely to find link pages very interesting, and search engines do not rank such pages very highly. Keeping the links on your site integrated into your text makes your content look more professional, and helps search engines rank your site higher in searches.

Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Blogs are a great way to improve your search engine ranks, because they prefer content that is regularly updated. Backlinks are the backbone of search engine optimization.

When selecting a third party to complete the search engine optimization for your website, you'll need to do some research first. Find an established company to handle your SEO. It is best to avoid the fly-by-night companies, even if their prices seem lower. Do your homework and ask for testimonials and examples of work they have done previously. Ask for specifics on their ideas to help you and do some research to see if the ideas are legitimate. You will be happy you did.

Optimizing your business for search engines is how you optimize your business for customers. Some businesses are unaware of how much SEO can help their sales.

Design your site map to incorporate your chosen keywords. Site maps allow easy navigation through your site, letting users get where they're going in one or two clicks. Search engines also use these to place websites higher on their search lists, because ease of access is important to their ratings.

Take these great tips into consideration when you begin working to improve your search engine rankings. You should know that your ranking will rise when you use the tried and true SEO techniques.
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Friday, June 8, 2012

SEO Strategies And The Benefits Companies Can Get From It

Search engine optimisation has gone a long way in recent years. Even the world's top global companies now utilise SEO schemes to rank high in search engine results. And since competition is tougher, businesses should exert more efforts to increase traffic to their website and maintain a high rank in result pages. One sure way to achieve this is by creating an onsite blog that regularly publishes SEO-focused articles.

There is a rule in website creation that says, if you do not put your phone number and other contact information on the site, don't bother making a website at all. Similarly, in the field of SEO, hosting a blog is also turning from a strategy to a necessity. Online readers are becoming pickier in dealing with businesses, and one way to capture their interest is by giving them free informative, entertaining, and relevant SEO Articles.

Search engine crawlers love fresh and informative content. Whenever they find out that your website generates new content, they will reassess and modify your rankings. Your ranking improves with every addition of quality content, and it only signifies that higher rankings generate higher rate of visits.

Of course, the more the website produces good content, the more it will appear on the first page of search results and the more traffic it will get. High-quality SEO articles further gain exposure as many online readers tend to share links with friends. They post content on their social accounts, forums, and personal blogs and even share the web address through word of mouth.

SEO articles enhance business reputation. To get the most out of SEO, it's important that the website publishes articles regularly, ideally at least once a month. Regular posting encourages online readers to come back for more informative and interesting write-ups and thereby maintain a steady amount of traffic. It also helps companies update its current customers regarding news, events, promos, and other offers.

SEO articles develop your business brand. Your brand will gain industry authority if your website commits to providing high-quality content. Since potential customers rely on your blog's content, they'll treat your business with respect and confidence and therefore open themselves up to trying out your services.
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Related articles on SEO Singapore or visit www.magicwebs.com.sg
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