by Bob Richards
The people at Google have some odd ideas on how one should do marketing and obtain high internet search engine ranking. A determining factor is the number, along with power, of the backlinks from web sites within the same subject matter specialized niche. Google has a view of the good sites owners as people that network with others by contacting other people in their market, guest posting with them, commenting on their sites, distributing PR announcements concerning changes in their particular specialized niche and also other such marketing as well as public relations activities. Curiously, I've found in my career that the folks who commit the most time as market gadflies don't make the most money.
I've been successful with off-line companies and have always found out that I make a lot more than the guys who had greater public profiles within my market.
I've always targeted those activities that would develop earnings today instead of public relations which usually takes quite a long time to work, if ever. I do not believe that smaller businesses have the luxury to think about branding and should focus on income today. Bigger organizations, obviously, should concentrate on branding issues as they run out of one-on-one advertising and marketing options as they expand within a restricted niche.
Direct marketers had an easier time before Panda and Penguin. During those times one could just obtain backlinks by using a paid program, use targeted keywords and phrases as anchor text and within weeks, at times days, find their website rating on the initial web page of Google.Now, Google's methods seemingly favor web sites that have a publicity strength with lots of intra-niche back links, no concentration on key phrase seo and lots of social reputation. This sucks for direct marketers who don't want to spend resources socializing.
Nevertheless, there could be a way for us that still is out there. As you could possibly recognize, Google generally seems to give preference to sites including videos from their subsidiary, Youtube.com. It additionally seems, that Youtube.com even now rates videos based on the old direct marketing model, i.e. keyword-focused anchor text via plenty of back links. This post will be the start of research to see if a) we can effectively utilize the old methods to secure a Youtube.com video rated highly and then b) bring that Youtube.com video in a web site and see if that YouTube seo juice passes enough to give your website a higher rank.
We will keep you updated of the details and results of this specific research. It is a straightforward experiment and you can perform the exact same yourself as well as analyze this theory. Currently, to adhere to my own advice, I've placed a YouTube video about the subject of backlinks.
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To learn what you need to know about inbound links to make your site rank highly in the Google search engine results, read how to get traffic.
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