Why Youtube Video Clips Are Essential To Search Engine Marketing

How to Make Guru Money Online Marketing - Free Video Report

by Bob Richards
The people at Google have some odd ideas on how one should do marketing and obtain high internet search engine ranking. A determining factor is the number, along with power, of the backlinks from web sites within the same subject matter specialized niche. Google has a view of the good sites owners as people that network with others by contacting other people in their market, guest posting with them, commenting on their sites, distributing PR announcements concerning changes in their particular specialized niche and also other such marketing as well as public relations activities. Curiously, I've found in my career that the folks who commit the most time as market gadflies don't make the most money.

I've been successful with off-line companies and have always found out that I make a lot more than the guys who had greater public profiles within my market.

I've always targeted those activities that would develop earnings today instead of public relations which usually takes quite a long time to work, if ever. I do not believe that smaller businesses have the luxury to think about branding and should focus on income today. Bigger organizations, obviously, should concentrate on branding issues as they run out of one-on-one advertising and marketing options as they expand within a restricted niche.

Direct marketers had an easier time before Panda and Penguin. During those times one could just obtain backlinks by using a paid program, use targeted keywords and phrases as anchor text and within weeks, at times days, find their website rating on the initial web page of Google.Now, Google's methods seemingly favor web sites that have a publicity strength with lots of intra-niche back links, no concentration on key phrase seo and lots of social reputation. This sucks for direct marketers who don't want to spend resources socializing.

Nevertheless, there could be a way for us that still is out there. As you could possibly recognize, Google generally seems to give preference to sites including videos from their subsidiary, Youtube.com. It additionally seems, that Youtube.com even now rates videos based on the old direct marketing model, i.e. keyword-focused anchor text via plenty of back links. This post will be the start of research to see if a) we can effectively utilize the old methods to secure a Youtube.com video rated highly and then b) bring that Youtube.com video in a web site and see if that YouTube seo juice passes enough to give your website a higher rank.

We will keep you updated of the details and results of this specific research. It is a straightforward experiment and you can perform the exact same yourself as well as analyze this theory. Currently, to adhere to my own advice, I've placed a YouTube video about the subject of backlinks.
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To learn what you need to know about inbound links to make your site rank highly in the Google search engine results, read how to get traffic.

Adsense Click Fraud

 How to Make Guru Money Online Marketing - Free Video Report

by Rui Ludovino 

The underworld of computing called "click fraud" is affecting AdWords or AdSense users all over the world. But what exactly is this click fraud all about? Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time a person clicks on the said banner. So click fraud is a way where many people start clicking the ads just so that they can earn a greater income.

There are many people setting up websites just to manipulate this to make money for their own. These users achieve an incredible number of clicks through many methods. Some are complex methods, some are sophisticated and some rudimentary and simple. One of the most complex is through the use of so called "hitbots." These are automated programs which emulate clicking the links in AdSense banners. Google's AdSense protection scheme is by no means perfect and anyone can find a loophole just by doing a search on Google.

Another, more rudimentary method is to hire a lot of people in a poor country to click the links on your site. This means these people will actually sit all day and just click links so you can earn a fortune. They come from very poor countries like India, and they're prepared to do so for just $0.50 an hour. Of course, there's a problem with this mechanism. Once Google receives a large number of clicks from a single address, the address and the site that had the AdSense banner will be banned, and the illicit behavior might even get the fraudster sued.

To prevent this from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What's even more daunting is that these clicks will appear to originate from an actual computer so such scams are really hard to detect.

This phenomenon is not something that we should ignore. There is a great deal of illegal activity in this domain. In fact there's so much that if search engine companies don't increase their security with such programs as AdSense, such criminal behaviour could become even more damaging. Google has a very strict policy to handle click fraud, and it has sued those employing such techniques in the past. However, efforts are still being put in to solve this rising danger.

It is said that more than 20% of the clicks that follow an AdSense link are just done in order to get money from the person who is paying for the ad. Some calculations shows that the number of fraudulent clicks to be even twice as large. There is a rise in activities like groups of AdSense publishers clicking each other's links (which is referred to as "clicking rings") or spamming people so that they click such links.

Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords; but despite this advertising with Google's AdSense still remains more profitable for the advertiser, as opposed to traditional untargeted advertising schemes. There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of click fraud.
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The Way To Interpret Your Online SEO & Marketing In Response To Google's Penguin (and Panda) Modifications

How to Make Guru Money Online Marketing - Free Video Report

Google Penguin changes were presented on April 24, 2012, and arrived as a jolt to a lot of web and Network Marketing Blog site owners. This update is clearly intended to stimulate the best quality sites and target website content which amounts to polluting the web with spam, as mentioned in the official statement of Google Penguin modifications.

Although Penguin changes are meant to penalize only those sites which are involved in spamming the web, the website owner discussion boards are bombarded with parades of protest about incorrect judgments of websites affected by the latest updates. Numerous webmasters and owners of blog sites are convinced that the newest updates have punished genuine and original content material while many spam sites continue to rank highly in search engine outcomes.

Both Google Panda updates and Google Penguin modifications reference algorithm changes at the Google Web Search structure. The Penguin update appears to be incorporated straight into the principal algorithm criteria, similar to a more traditional Google update. Last year Panda update affected 12% of search engine results, and Penguin update around 3%.

If you read through forum discussions, the Penguin Update has destroyed Google's search results. You’d imagine the apocalypse is upon us! Maybe it’s more to do with which “hat” you’re donning, white or black. As we’ll see much of the outrage, truth be told, is self-inflicted by oblivious if not knowingly complicit webmasters.

Google’s most recent changes knocked down the search rankings a lot of top sites which were on the top for several years. This resulted in sliding these very deep in the index. Whence the seemingly harsh penalty?

Way too many webmasters, to their detriment, enabled black hat search engine optimization techniques to permeate their internet marketing strategy. Quite a few were wholly in the dark regarding what their chosen search engine optimization firms were doing behind the curtain. This in no way decreased the impact when their websites forfeited major search traffic due to these types of activities which triggered their sites to fall on search engine ranking positions and PageRank.

At the end of the day, this Penguin update (like Panda) is an enhancement and yet another wake-up-call for internet spammers and all sorts of the black-hat practitioners. Ultimately, the Penguin update didn’t seriously change a single thing which Google has viewed as improper. After all, it's not exactly a revelation to understand that Google has always favored quality internet marketing articles and other unique content. Now, Google is enforcing it. The Google Penguin update was made to punish individuals who have been spamming Google and proceeding against their guidelines.

Here’s a novel idea: Why not just buckle down and play by the rules? “Don’t be evil.” With the Penguin (in addition to Panda previously) changes, Google has actually shifted web SEO focus back to quality content for all searchers on the World Wide Web.