Showing posts with label video. Show all posts
Showing posts with label video. Show all posts

Saturday, June 16, 2012

Make The Web Work For You With Internet Marketing

How to Make Guru Money Online Marketing - Free Video Report

by Jessie Johan
It is not wondered that more and more businesses are relying on online marketing to drive sales, taking into consideration the rise of e-commerce and a drastic increase in the number of consumers who are turning to the internet for shopping advice. Join the best and the brightest by checking out this handpicked selection of internet marketing tips and tricks.

Your viewers will never see half of the work you need to put into your site. This means things like constant research, webmaster tools, and tracking your image across the web. If you spend all of your time on creating a pretty site and don't bother with the unseen work, your profits could be much lower than their potential.

Lead readers into looking at your ads by turning your ads into articles. This way they will actually look at what you have to offer without feeling that they are just being pushed into looking at another ad. Upon reading your sales pitch, they will be interested in reading the rest of your ad and you stand a better chance of making sales.

Be very specific when choosing the products you want to market to your audience. General items like napkins, printer paper, or socks may be used by everyone who visits your website, but that's not what they're coming to you to find. Target the products to the specific topic of your website. For example, if you're a tech review blog, link to the latest, greatest electronics.

To have an internet marketing site that is truly worthwhile, it is important that you are always combating attrition. If you have a potential customer, you must hook them in whatever way possible. If your website is not clean, they may turn away. If your site is not interesting, they may turn away.

Try to get a video or audio interview with a representative of the product you are selling. Question them on how and why they came up with a particular product. Make sure the majority of the content is quality information and include just a smidgen of information regarding how to buy it.

Don't forget the bad with the good. To gain the trust of your consumers, always remember to tell them anything negative about your product. Selling a consumer something without telling them about the flaws is a quick way to get complaints and returned product. To keep your sales final, tell the truth.

State that your product is "guaranteed" on your website and in your advertisements. This makes your potential customers feel a little more comfortable purchasing from you. You could offer a money back guarantee, or you could guarantee the product for a certain number of years. However you decide to do it, make sure you use the word "guarantee" frequently.

What is your passion? Choose something that you can really indulge yourself in, when you do that you know what people like. You want to make sure you add items on your site that you know will sell. It's better to add 10 items that people will buy rather than 100 that no one is interested in.

Tell a compelling story about your company. Make sure you craft a story about your company that is both true and exciting for anyone who hears it. Play your strengths, but be honest and real about what your company does and how it can help people, and it will be a success.

If you have the funds, consider hiring a well- known or famous person to give their seal of approval to your business. If you have television advertising, you can use them in your ad spots. Otherwise, a picture and an endorsement are a great way to make a connection with a well-known person in your internet advertising.

Use a professional email address. If you are willing to set up a website for your business, you should have a professional email to go with it. Try using something affiliated with your site, and keep it simple enough to remember and store. Using a personal email will overflow your inbox and keep you from reaching your customers effectively.

Post a video on a video website. These sites to view videos are some of the most popular sites on the Internet, and you only build your business when you post a video that will reach so many eyes. Your video is easy to share and will reach a lot of prospective clients.

Include interesting photos with your articles. People are very visual, especially on the internet, and a photo will often get them interested in reading more. Colorful and interesting photographs are best. Always make sure you have the proper permissions to post any photographs you plan to use with your articles.

Keep adding fresh content to your website by using online writing services to keep your content pages well-supplied. It's hard to have enough time to write lots of good content on your own, but there are many great online writers who will happily provide you with content to your specifications at good prices.

If your website has a web store, consider using a "bill me later" option. The fact is that most people are honest, and with a little identity verification, you can use this trust in them to earn theirs. If you automate billing, be sure to set up a reminder email for clients who choose this option.

While internet marketing can seem overwhelming, the advice in this article promises to keep your strategies focused and yielding significant results. Concentrate your efforts in the best way possible and maximize the time you put forth into generating online marketing techniques. The tips listed above ensure a way to get started on your online marketing goals, simply and effectively.
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Thursday, June 14, 2012

Why Youtube Video Clips Are Essential To Search Engine Marketing


by Bob Richards
The people at Google have some odd ideas on how one should do marketing and obtain high internet search engine ranking. A determining factor is the number, along with power, of the backlinks from web sites within the same subject matter specialized niche. Google has a view of the good sites owners as people that network with others by contacting other people in their market, guest posting with them, commenting on their sites, distributing PR announcements concerning changes in their particular specialized niche and also other such marketing as well as public relations activities. Curiously, I've found in my career that the folks who commit the most time as market gadflies don't make the most money.

I've been successful with off-line companies and have always found out that I make a lot more than the guys who had greater public profiles within my market.

I've always targeted those activities that would develop earnings today instead of public relations which usually takes quite a long time to work, if ever. I do not believe that smaller businesses have the luxury to think about branding and should focus on income today. Bigger organizations, obviously, should concentrate on branding issues as they run out of one-on-one advertising and marketing options as they expand within a restricted niche.

Direct marketers had an easier time before Panda and Penguin. During those times one could just obtain backlinks by using a paid program, use targeted keywords and phrases as anchor text and within weeks, at times days, find their website rating on the initial web page of Google.Now, Google's methods seemingly favor web sites that have a publicity strength with lots of intra-niche back links, no concentration on key phrase seo and lots of social reputation. This sucks for direct marketers who don't want to spend resources socializing.

Nevertheless, there could be a way for us that still is out there. As you could possibly recognize, Google generally seems to give preference to sites including videos from their subsidiary, Youtube.com. It additionally seems, that Youtube.com even now rates videos based on the old direct marketing model, i.e. keyword-focused anchor text via plenty of back links. This post will be the start of research to see if a) we can effectively utilize the old methods to secure a Youtube.com video rated highly and then b) bring that Youtube.com video in a web site and see if that YouTube seo juice passes enough to give your website a higher rank.

We will keep you updated of the details and results of this specific research. It is a straightforward experiment and you can perform the exact same yourself as well as analyze this theory. Currently, to adhere to my own advice, I've placed a YouTube video about the subject of backlinks.
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To learn what you need to know about inbound links to make your site rank highly in the Google search engine results, read how to get traffic.
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