Companies See The Results Of SEO

by Eric Campbell
SEO is a combined approach at getting a company's web-page to the top of such engines of Bing and Google. The best SEO companies will tailor targeted approaches for each business market. With both long-tail and short-tail strategies they optimize keyword selection and drive quality leads to a customer site.

A main focus of already successful companies today is to increase their on-line presence. They may have already built a successful local business and want to branch out to invite even more clients. SEO Companies help customers capture visibility through many forms of media and attract customers to a website. They look to successfully identify and convert Internet customers to paying clients.

The paybacks of SEO means businesses can reach potential customers locally or globally. They typically begin by optimizing a company web-page for targeted audiences and continue to create content and drive relevant traffic to make a website prominent on the web. As a result web traffic will increase and with it sales and leads. With proven return on investment, SEO firms are helping companies increase their on-line visibility.

"It's true that that even a little bit of quality traffic will net more sales than tremendous amount of random visits due to poor keyword generation," says Jeff Keshner from Top SEO, an SEO Company. SEO companies will employ the latest techniques to promote websites and drive traffic to pages using various methods. They will typically start by optimizing your web-page accordingly. Then they may craft quality content so a page has web authority in a specific market. By creating intelligent and interactive pages they can turn this into converted sales. By adding analysis of traffic they can further promote a web-page and continually increase traffic over time.

There are quite a few SEO competitors out there. In fact, many offer amazing results at an extremely low cost. Unfortunately, they're usually so cheap because they cannot offer significant results. SEO is an involved process with many facets. There are quality SEO companies that will promote your business properly, drive relevant back-linking content and turn a customer's web-page into a web authority.
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Explaining SEO to Businesses Owners: Five Great Analogies

How to Get Massive Whitehat SEO Traffic to Your Site Or Blog

by Victor Rhee
Every day, some of the best search engine optimization firms on the planet answer questions from business owners about search engine optimization. Most of these discussions include explanations about "on-page" optimization and "off-page" optimization. SEO typically involves a line-by-line inspection of website content and its coding. Of course, off-page SEO will always involve some form of linking. In other words, the way the rest of the Internet relates back to your website. As of this writing, successful campaigns usually include direct and indirect back-linking, social media participation and citations from trusted websites.

It's no surprise that the web design process is still very much a design-driven industry. This is because most web design companies are owned and managed by web designers and as such, the main goal of the design process is to create a great looking design. A web designer's main goal is not usually, however, to create a website that is designed to achieve high organic search engine rankings.

It takes 3 types of talent to build a search engine friendly website. The first is the designer. While SEO should always be the end goal, you need to have a great looking website that creates a positive impression and is easy to navigate. Second, you need an SEO-savvy web developer that can convert the digital artwork and convert them into clean, best practices website coding. Finally, you need a search engine expert to manage the entire process and to populate the website with content that is both optimized and presented in a way that will convert to sales or leads.

While this three-pronged approach is the ideal, website are rarely created in this way. All the effort is put into the design. The coding is often hacked together just to get the website to meet the minimum functional requirements. Internet marketing is usually not addressed at in the design phase. It is not until later when the client realizes that their site has no search engine visibility that the SEO problem is addressed. Then they often seek out an Internet marketing firm for assistance.

Then the company gets the bad news: they have to re-code the new website from scratch to get search engine rank - which is what motivated the company to re-develop the site in the first place! As SEO's we need to be able to explain in clear and simple terms why brand new (and often costly) websites do not rank. The following are some popular anecdotes that have been used by a leading Kansas City web design company:

1. The Race Car Driver: This is an effective SEO analogy and may be among the best. To excel on the search engines, you need to have an optimized website that is well structured with search engine friendly coding. Your website is the race car. No matter how fast your car is, it still needs a driver to be able to compete. A skilled driver cannot win with a substandard car, and a poor driver cannot win with a the most advanced race car. This is an ideal analogy for search engine optimization - you need a great driver and a great car to win the race, just like you need a great website and a great Internet marketer succeed with Google. The only difference is that with Google and the other major search engines, the race never ends.

2. New Home Construction: Many prospective clients can identify with the home building process. Web design in particular is very similar to the construction process. In home building, the architects will draft construction plans for the project. This is like the design process where the designer creates website mockups. It is during the website design phase where the business owner can easily modify the artwork. In home building, it's easy to change the floor plan prior to construction, but once construction starts, its very difficult and often expensive to make changes. Website development is the exact same. Once approved web artwork is committed to the coding process, design and layout changes are much more difficult to implement. In web design your search engine optimization professional is like the builder and inspector, making sure that the site has proper coding, structure and usability.

3. Sharp Shooting: The analogy of the sharp shooter is another good one. This one is simple and makes the point clearly and concisely. The world's best sharp shooter is powerless without a great firearm, and a the best firearm on the planet cannot shoot by itself. The same goes for SEO - a perfectly coded website cannot rank itself and a the world's best consulting firm can't do anything without clients and websites to rank.

4. The Landscaper: The landscaping analogy plays into the nature of SEO as an ongoing strategy. Just like search engine optimization, you need a plan. Then to execute the plan, you need upfront effort to prepare, grade and prep the soil for installation. In most cases, a property with a new landscape will not have value as a property that has a properly maintained and mature landscape. SEO is VERY similar. We work hard in the initial months, and most often this effort does not yield ranking results several months later. Further, just like your home's landscape, routine maintenance yields the best results.

5. Fishing: Second to the race car driving analogy, Fishing is one of our favorites on so many levels. The best angle to use for this analogy relates to net fishing. Think of recreational fishers in an area using chum and other luring techniques to draw fish into a body of water. Fishermen use specialized lures, bait and equipment to catch fish one-by-one. This is akin to traditional marketing where companies use mass marketing to target a relatively small group of potential buyers. In SEO, we call this: offline demand creation. As fishermen use all their fancy methods to attract fish, think of a commercial fishing vessel that comes by and scoops up all the fish. This is EXACTLY what SEO does. Consumers see the demand creation by companies on TV, print and radio...then then run to the Internet to research when they are actually ready to make a purchase decision. SEO, when done effectively, enables your company to steal this market share created by your competitors.

If you are an Internet marketing professional and run into trouble explaining SEO and web development to a prospective client, try using one of the above analogies or even creating a new one of your own.
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About the author: Kansas City Web Design is an Internet marketing and web development company based in Overland Park, KS. For more information on the author, visit: www.Kansas-City-Website-Design.com

Make The Most Of Social Networks When Marketing

How to Make Guru Money Network Marketing - Free Video Report

by Kim Atkins
With social media marketing being such an easy plan to implement, it is hard not to just spam the web with all the videos you can. Just as with article marketing, you want to avoid publishing low-quality content that will actually harm your business's reputation. SMM is a plan full of options and temptations, but this article will touch on some of the concepts that help make it work.

Find out about the different tools associated with social networks. They will help you find your niche, post content and have access to your accounts faster. You could use tools like ReFollow if you have a Twitter account or toolbars offered by social networks in order to always have access to your notifications.

Invest in ad space on Facebook or other websites. These ads are targeted towards users who have used certain keywords related to your business in their status updates. You should get a lot of targeted visitors who will learn about your products even if they do not decide to 'like' your page.

Approaching social media marketing requires just that, "being social." That means on each platform you progress to, you will need to create a unique profile that best represents your business. Keeping in touch with certain people and establishing your own social identity is a driving factor in any profitable SMM campaign.

To help people find your social media pages through web searches, include keywords in your posts! Find ways to naturally work important keywords into a Facebook post or a Tweet. Facebook and Twitter are top ranked pages, and users may find you there even if your main site isn't highly ranked in search results.

Ask people to "LIKE" your Facebook page everywhere. Ask on your Facebook page, on your website, in any advertising, and in your brick and mortar stores. The more individuals "LIKE" your page, the more they will spread information about your brand. This is a great way to increase business as well as your SEO rankings.

Use a variety of media to stimulate your potential customers when social media marketing. Having pictures, video, and games can increase the appeal of your page a great deal to those who make their way to it. Everyone has a different way they prefer to take in information, and using variety will allow you to reach them all.

Participate in your Facebook profile. Take notice when someone asks you a question about your company or posts a comment. Answer questions or concerns promptly and engage in conversations with people posting on your profile. This helps customers and friends feel that you take the extra time and care about your company.

Always remain positive when marketing via social media. People like to be around others and things that make them feel good. Bad mouthing others or making negative statements can lead to others viewing your product or service negatively. Be sure to keep this in mind on your personal page as well if you have one.

Do not be afraid to ask for help with your social media marketing. This is a huge market and there are consultants and designers who are more than capable of setting up a social media strategy and web for you. They are not inexpensive though, so be prepared to spend some money if you go down this path.

No one ever wants to see their marketing plan fail, but the beauty of social media marketing is that it can be rebuilt. The cost is so low, or often free, that you are welcome to experiment with new ideas and learn what works. This article detailed some of the important outlines for any successful SMM plan, and you should branch from them into your own unique style.
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Kim is a journalist and is an expert on best seo plugininternet marketing.

Make The Web Work For You With Internet Marketing

How to Make Guru Money Online Marketing - Free Video Report

by Jessie Johan
It is not wondered that more and more businesses are relying on online marketing to drive sales, taking into consideration the rise of e-commerce and a drastic increase in the number of consumers who are turning to the internet for shopping advice. Join the best and the brightest by checking out this handpicked selection of internet marketing tips and tricks.

Your viewers will never see half of the work you need to put into your site. This means things like constant research, webmaster tools, and tracking your image across the web. If you spend all of your time on creating a pretty site and don't bother with the unseen work, your profits could be much lower than their potential.

Lead readers into looking at your ads by turning your ads into articles. This way they will actually look at what you have to offer without feeling that they are just being pushed into looking at another ad. Upon reading your sales pitch, they will be interested in reading the rest of your ad and you stand a better chance of making sales.

Be very specific when choosing the products you want to market to your audience. General items like napkins, printer paper, or socks may be used by everyone who visits your website, but that's not what they're coming to you to find. Target the products to the specific topic of your website. For example, if you're a tech review blog, link to the latest, greatest electronics.

To have an internet marketing site that is truly worthwhile, it is important that you are always combating attrition. If you have a potential customer, you must hook them in whatever way possible. If your website is not clean, they may turn away. If your site is not interesting, they may turn away.

Try to get a video or audio interview with a representative of the product you are selling. Question them on how and why they came up with a particular product. Make sure the majority of the content is quality information and include just a smidgen of information regarding how to buy it.

Don't forget the bad with the good. To gain the trust of your consumers, always remember to tell them anything negative about your product. Selling a consumer something without telling them about the flaws is a quick way to get complaints and returned product. To keep your sales final, tell the truth.

State that your product is "guaranteed" on your website and in your advertisements. This makes your potential customers feel a little more comfortable purchasing from you. You could offer a money back guarantee, or you could guarantee the product for a certain number of years. However you decide to do it, make sure you use the word "guarantee" frequently.

What is your passion? Choose something that you can really indulge yourself in, when you do that you know what people like. You want to make sure you add items on your site that you know will sell. It's better to add 10 items that people will buy rather than 100 that no one is interested in.

Tell a compelling story about your company. Make sure you craft a story about your company that is both true and exciting for anyone who hears it. Play your strengths, but be honest and real about what your company does and how it can help people, and it will be a success.

If you have the funds, consider hiring a well- known or famous person to give their seal of approval to your business. If you have television advertising, you can use them in your ad spots. Otherwise, a picture and an endorsement are a great way to make a connection with a well-known person in your internet advertising.

Use a professional email address. If you are willing to set up a website for your business, you should have a professional email to go with it. Try using something affiliated with your site, and keep it simple enough to remember and store. Using a personal email will overflow your inbox and keep you from reaching your customers effectively.

Post a video on a video website. These sites to view videos are some of the most popular sites on the Internet, and you only build your business when you post a video that will reach so many eyes. Your video is easy to share and will reach a lot of prospective clients.

Include interesting photos with your articles. People are very visual, especially on the internet, and a photo will often get them interested in reading more. Colorful and interesting photographs are best. Always make sure you have the proper permissions to post any photographs you plan to use with your articles.

Keep adding fresh content to your website by using online writing services to keep your content pages well-supplied. It's hard to have enough time to write lots of good content on your own, but there are many great online writers who will happily provide you with content to your specifications at good prices.

If your website has a web store, consider using a "bill me later" option. The fact is that most people are honest, and with a little identity verification, you can use this trust in them to earn theirs. If you automate billing, be sure to set up a reminder email for clients who choose this option.

While internet marketing can seem overwhelming, the advice in this article promises to keep your strategies focused and yielding significant results. Concentrate your efforts in the best way possible and maximize the time you put forth into generating online marketing techniques. The tips listed above ensure a way to get started on your online marketing goals, simply and effectively.
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Coner is experienced in the area of website making. Visit this link visit.

Expert Network Marketing Advice At Your Service

How to Network Market Like a Guru - Free Video Report

by Martha Theresia

Network marketing can feel a bit scary to many individuals. If you prepare yourself with sound advice like that found below, you can find network marketing a highly profitable business to engage in.

Much like trading stocks, you must figure out what risk you are willing to take before joining any network marketing company. Can you afford to take it on full-time, or only part-time? At what profit point would you be able to quit your current job and take it over as a career? These are questions you must answer before signing up for anything.

Become the hunted, not the hunter. Too many people in this industry chase after prospects. When you chase after prospects you give up all of your power to the prospect. Instead of chasing after prospects you should have prospects chase after you. You do this by creating an effective marketing system designed to attract and pre-qualify prospects for you.

Use both online and offline network marketing opportunities. Online may be the cutting edge future, but offline has existed for a century and still works. If you do both, you can profit from both. If you do both and fail in one, you you still have one successful method on which you can concentrate.

Make sure that you schedule time each day during which you will work on your network marketing plan. If you don't invest enough time into your business, you won't get much of a return. Give yourself at least one task to complete every day, and set aside a block of time during which you will do it.

Create a weekly training for your team and follow through with it every week. It doesn't have to be a huge involved thing every week. It is more about being consistently in touch with them and providing them the information they need to sell more successfully. To your downline, you are the expert so make sure you show them that.

When attending a meeting, trade fair, or even going about town, you need to always look professional. Even when you dress casually you should be thinking about your appearance. Network marketing happens all the time, and you never know who you might meet at the grocery store who'll be interested in what you have to say!

Keep track of the things you get asked or that you tell people repeatedly. If you sense any patterns, create a Frequently Asked Questions video, webpage or other similar resource. This can be a doubly-effective tactic, as done well it saves you time and can make you look thoughtful and considerate in providing an information resource to others.

Don't spend more than 15-20 minutes talking to applicants. It's enough time for both of you to size up each other and decide whether you can work with each other or not. The rest of the talking can be done by members of your team. They can teach the most important tricks to the new member while you can deal with more important issues.

Don't forget to use tags on your network marketing posts to your website or blog. When I'm searching for information on a topic I LOVE posts which have tags that allow me to click on them to find a page listing every article or blog post with the same tag on it, it makes my searching much easier.

Start a blog about your company. This will attract people looking for an opportunity, but it will also attract customers in the market for the product your company sells. A blog will also give people the chance to learn about you, which makes them more likely to join you and buy from you.

Network marketing can be complex and time consuming. As we discussed at the beginning of the article, your business growth may rest on how well you adapt to the new ways of marketing. When you keep the tips you learned here in mind, you will have an easier path to complete success.
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