Sunday, May 6, 2012

The Way To Interpret Your Online SEO & Marketing In Response To Google's Penguin (and Panda) Modifications


Google Penguin changes were presented on April 24, 2012, and arrived as a jolt to a lot of web and Network Marketing Blog site owners. This update is clearly intended to stimulate the best quality sites and target website content which amounts to polluting the web with spam, as mentioned in the official statement of Google Penguin modifications.

Although Penguin changes are meant to penalize only those sites which are involved in spamming the web, the website owner discussion boards are bombarded with parades of protest about incorrect judgments of websites affected by the latest updates. Numerous webmasters and owners of blog sites are convinced that the newest updates have punished genuine and original content material while many spam sites continue to rank highly in search engine outcomes.

Both Google Panda updates and Google Penguin modifications reference algorithm changes at the Google Web Search structure. The Penguin update appears to be incorporated straight into the principal algorithm criteria, similar to a more traditional Google update. Last year Panda update affected 12% of search engine results, and Penguin update around 3%.

If you read through forum discussions, the Penguin Update has destroyed Google's search results. You’d imagine the apocalypse is upon us! Maybe it’s more to do with which “hat” you’re donning, white or black. As we’ll see much of the outrage, truth be told, is self-inflicted by oblivious if not knowingly complicit webmasters.

Google’s most recent changes knocked down the search rankings a lot of top sites which were on the top for several years. This resulted in sliding these very deep in the index. Whence the seemingly harsh penalty?

Way too many webmasters, to their detriment, enabled black hat search engine optimization techniques to permeate their internet marketing strategy. Quite a few were wholly in the dark regarding what their chosen search engine optimization firms were doing behind the curtain. This in no way decreased the impact when their websites forfeited major search traffic due to these types of activities which triggered their sites to fall on search engine ranking positions and PageRank.

At the end of the day, this Penguin update (like Panda) is an enhancement and yet another wake-up-call for internet spammers and all sorts of the black-hat practitioners. Ultimately, the Penguin update didn’t seriously change a single thing which Google has viewed as improper. After all, it's not exactly a revelation to understand that Google has always favored quality internet marketing articles and other unique content. Now, Google is enforcing it. The Google Penguin update was made to punish individuals who have been spamming Google and proceeding against their guidelines.

Here’s a novel idea: Why not just buckle down and play by the rules? “Don’t be evil.” With the Penguin (in addition to Panda previously) changes, Google has actually shifted web SEO focus back to quality content for all searchers on the World Wide Web.
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