Explaining SEO to Businesses Owners: Five Great Analogies

How to Get Massive Whitehat SEO Traffic to Your Site Or Blog

by Victor Rhee
Every day, some of the best search engine optimization firms on the planet answer questions from business owners about search engine optimization. Most of these discussions include explanations about "on-page" optimization and "off-page" optimization. SEO typically involves a line-by-line inspection of website content and its coding. Of course, off-page SEO will always involve some form of linking. In other words, the way the rest of the Internet relates back to your website. As of this writing, successful campaigns usually include direct and indirect back-linking, social media participation and citations from trusted websites.

It's no surprise that the web design process is still very much a design-driven industry. This is because most web design companies are owned and managed by web designers and as such, the main goal of the design process is to create a great looking design. A web designer's main goal is not usually, however, to create a website that is designed to achieve high organic search engine rankings.

It takes 3 types of talent to build a search engine friendly website. The first is the designer. While SEO should always be the end goal, you need to have a great looking website that creates a positive impression and is easy to navigate. Second, you need an SEO-savvy web developer that can convert the digital artwork and convert them into clean, best practices website coding. Finally, you need a search engine expert to manage the entire process and to populate the website with content that is both optimized and presented in a way that will convert to sales or leads.

While this three-pronged approach is the ideal, website are rarely created in this way. All the effort is put into the design. The coding is often hacked together just to get the website to meet the minimum functional requirements. Internet marketing is usually not addressed at in the design phase. It is not until later when the client realizes that their site has no search engine visibility that the SEO problem is addressed. Then they often seek out an Internet marketing firm for assistance.

Then the company gets the bad news: they have to re-code the new website from scratch to get search engine rank - which is what motivated the company to re-develop the site in the first place! As SEO's we need to be able to explain in clear and simple terms why brand new (and often costly) websites do not rank. The following are some popular anecdotes that have been used by a leading Kansas City web design company:

1. The Race Car Driver: This is an effective SEO analogy and may be among the best. To excel on the search engines, you need to have an optimized website that is well structured with search engine friendly coding. Your website is the race car. No matter how fast your car is, it still needs a driver to be able to compete. A skilled driver cannot win with a substandard car, and a poor driver cannot win with a the most advanced race car. This is an ideal analogy for search engine optimization - you need a great driver and a great car to win the race, just like you need a great website and a great Internet marketer succeed with Google. The only difference is that with Google and the other major search engines, the race never ends.

2. New Home Construction: Many prospective clients can identify with the home building process. Web design in particular is very similar to the construction process. In home building, the architects will draft construction plans for the project. This is like the design process where the designer creates website mockups. It is during the website design phase where the business owner can easily modify the artwork. In home building, it's easy to change the floor plan prior to construction, but once construction starts, its very difficult and often expensive to make changes. Website development is the exact same. Once approved web artwork is committed to the coding process, design and layout changes are much more difficult to implement. In web design your search engine optimization professional is like the builder and inspector, making sure that the site has proper coding, structure and usability.

3. Sharp Shooting: The analogy of the sharp shooter is another good one. This one is simple and makes the point clearly and concisely. The world's best sharp shooter is powerless without a great firearm, and a the best firearm on the planet cannot shoot by itself. The same goes for SEO - a perfectly coded website cannot rank itself and a the world's best consulting firm can't do anything without clients and websites to rank.

4. The Landscaper: The landscaping analogy plays into the nature of SEO as an ongoing strategy. Just like search engine optimization, you need a plan. Then to execute the plan, you need upfront effort to prepare, grade and prep the soil for installation. In most cases, a property with a new landscape will not have value as a property that has a properly maintained and mature landscape. SEO is VERY similar. We work hard in the initial months, and most often this effort does not yield ranking results several months later. Further, just like your home's landscape, routine maintenance yields the best results.

5. Fishing: Second to the race car driving analogy, Fishing is one of our favorites on so many levels. The best angle to use for this analogy relates to net fishing. Think of recreational fishers in an area using chum and other luring techniques to draw fish into a body of water. Fishermen use specialized lures, bait and equipment to catch fish one-by-one. This is akin to traditional marketing where companies use mass marketing to target a relatively small group of potential buyers. In SEO, we call this: offline demand creation. As fishermen use all their fancy methods to attract fish, think of a commercial fishing vessel that comes by and scoops up all the fish. This is EXACTLY what SEO does. Consumers see the demand creation by companies on TV, print and radio...then then run to the Internet to research when they are actually ready to make a purchase decision. SEO, when done effectively, enables your company to steal this market share created by your competitors.

If you are an Internet marketing professional and run into trouble explaining SEO and web development to a prospective client, try using one of the above analogies or even creating a new one of your own.
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About the author: Kansas City Web Design is an Internet marketing and web development company based in Overland Park, KS. For more information on the author, visit: www.Kansas-City-Website-Design.com

SEO: Cornerstone Of Internet Marketing

How to Get Massive Whitehat SEO Traffic to Your Site Or Blog

by April Marks
In the world of Internet marketing, search engine optimization is a must if you want to flourish. SEO, which stands for search engine optimization, is the cornerstone of Internet marketing, as well as the best way to get your website ranked within search engines. Your website is certain to receive more visitors if it ranks better with the major search engines Google, Yahoo, and Bing. SEO does not turn out to be so simple as you would think. If you don't know what you doing with SEO, it can almost seem impossible. Below we discuss a couple of concepts that you must understand regarding SEO.

The best thing to do is use keyword phrases, rather than individual keywords. If you only use a single keyword, you will be tempted to stuff your content with it. When you saturate or stuff your content with one word, people are going to lose interest in it and search engine crawlers don't like it either. When you use a keyword phrase instead of a single word, you are going to have an easier time bringing in traffic to your site as well as gain a higher ranking on the search lists. Keyword phrases are also easier to integrate into content than single words. You can't write nonsense sentences, either, or readers will balk at your work and click the back button out of your site.

Do not be tempted by "black hat" SEO techniques like stuffing a bunch of keywords at the bottom of your page but making the text white so that it matches the page background or stuffing a bunch of keywords under your image files. These are nothing more than fast ways to get you banned by the major search engines. Any philosophy that first describes itself as "too good to be true" probably is, so make sure to do some thorough vetting of the idea before you ever even think about implementing it on your page. Go with what is effective. Avoid the scammy.

Cautiously pick out these links. For the Internet promotions world, links prove to be the preferred currency. More practical than possessing fifty links to tinier, not so well known websites, only one link to a big and well regarded website benefits you more. Incoming links and outgoing links, as well as internal links, are what you will be judged on. Don't get too excited adding bogus links to your site. The well thought out link will always earn you more respect, and get you better placement in the search engines!

If you want to experience online success, you definitely need to incorporate SEO techniques in your marketing arsenal. There are all sorts of approaches an internet marketer can take with SEO. Your method might be more geared toward content, and another person could want to fill their pages with SEO keywords - no matter what you use at first, you'll start to see what works and what doesn't for you. As you keep going, you'll find the best way to use search engine optimization!
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Hints And Tips To Increase Your Search Engine Optimization

How to Make Guru Money Online Marketing - Free Video Report

by Stephen Shockley
One of the most important things about running an online business site is ensuring that it uses good SEO techniques. Search engine optimization means that your website will rise to the top of search results for terms related to your website in engines like Google. Read on to increase your knowledge on this topic.

A lot of people think that using keywords in HTML comments is useful for SEO. You should focus on delivering quality, relevant content instead.

Search engines are smart enough to see through fraudulent manipulation of sites to garner higher rankings. They are designed to suppress these sites as well. There have been times when the top websites have banned certain companies altogether. So be forewarned and do not cheat the search engines!

Put more content on pages than only links. Instead, try to include links as a natural part of your content. Visitors are unlikely to find link pages very interesting, and search engines do not rank such pages very highly. Keeping the links on your site integrated into your text makes your content look more professional, and helps search engines rank your site higher in searches.

Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Blogs are a great way to improve your search engine ranks, because they prefer content that is regularly updated. Backlinks are the backbone of search engine optimization.

When selecting a third party to complete the search engine optimization for your website, you'll need to do some research first. Find an established company to handle your SEO. It is best to avoid the fly-by-night companies, even if their prices seem lower. Do your homework and ask for testimonials and examples of work they have done previously. Ask for specifics on their ideas to help you and do some research to see if the ideas are legitimate. You will be happy you did.

Optimizing your business for search engines is how you optimize your business for customers. Some businesses are unaware of how much SEO can help their sales.

Design your site map to incorporate your chosen keywords. Site maps allow easy navigation through your site, letting users get where they're going in one or two clicks. Search engines also use these to place websites higher on their search lists, because ease of access is important to their ratings.

Take these great tips into consideration when you begin working to improve your search engine rankings. You should know that your ranking will rise when you use the tried and true SEO techniques.
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The Way To Interpret Your Online SEO & Marketing In Response To Google's Penguin (and Panda) Modifications

How to Make Guru Money Online Marketing - Free Video Report

Google Penguin changes were presented on April 24, 2012, and arrived as a jolt to a lot of web and Network Marketing Blog site owners. This update is clearly intended to stimulate the best quality sites and target website content which amounts to polluting the web with spam, as mentioned in the official statement of Google Penguin modifications.

Although Penguin changes are meant to penalize only those sites which are involved in spamming the web, the website owner discussion boards are bombarded with parades of protest about incorrect judgments of websites affected by the latest updates. Numerous webmasters and owners of blog sites are convinced that the newest updates have punished genuine and original content material while many spam sites continue to rank highly in search engine outcomes.

Both Google Panda updates and Google Penguin modifications reference algorithm changes at the Google Web Search structure. The Penguin update appears to be incorporated straight into the principal algorithm criteria, similar to a more traditional Google update. Last year Panda update affected 12% of search engine results, and Penguin update around 3%.

If you read through forum discussions, the Penguin Update has destroyed Google's search results. You’d imagine the apocalypse is upon us! Maybe it’s more to do with which “hat” you’re donning, white or black. As we’ll see much of the outrage, truth be told, is self-inflicted by oblivious if not knowingly complicit webmasters.

Google’s most recent changes knocked down the search rankings a lot of top sites which were on the top for several years. This resulted in sliding these very deep in the index. Whence the seemingly harsh penalty?

Way too many webmasters, to their detriment, enabled black hat search engine optimization techniques to permeate their internet marketing strategy. Quite a few were wholly in the dark regarding what their chosen search engine optimization firms were doing behind the curtain. This in no way decreased the impact when their websites forfeited major search traffic due to these types of activities which triggered their sites to fall on search engine ranking positions and PageRank.

At the end of the day, this Penguin update (like Panda) is an enhancement and yet another wake-up-call for internet spammers and all sorts of the black-hat practitioners. Ultimately, the Penguin update didn’t seriously change a single thing which Google has viewed as improper. After all, it's not exactly a revelation to understand that Google has always favored quality internet marketing articles and other unique content. Now, Google is enforcing it. The Google Penguin update was made to punish individuals who have been spamming Google and proceeding against their guidelines.

Here’s a novel idea: Why not just buckle down and play by the rules? “Don’t be evil.” With the Penguin (in addition to Panda previously) changes, Google has actually shifted web SEO focus back to quality content for all searchers on the World Wide Web.