Promoting a website through the search engines is not as difficult as it is made out to be. The key is to learn how to build targeted backlinks in addition to using effective on page SEO. Being consistent when building backlinks is the key point to remember. Do everything you can to continue gaining backlinks on a regular basis so your website can maintain its rank. It takes work to build backlinks but it is important to do.
Ask, ask and ask: One of the easiest ways to generate backlinks is to ask other webmasters and bloggers for it. You have nothing to lose by asking for backlinks, and in many cases you'll get a positive reply. The kind of responses you get when doing this will largely depend on how polite and tactful you are when you contact people. The emails you send out have to be personalized and informative, not just one-line requests. You'll have to send out an email that explains a little about your site, and that shows some genuine interest in theirs. Make your contact sociable and not just a request for a link. Look at this as an opportunity to network and build relationships with other marketers, not just as a request for a link.
Publish Press Releases: The reason why press releases work so well when it comes to backlinking is because once you get a release published and distributed, it will be syndicated by hundreds of targeted news sites and blogs in no time. On top of that each time someone publishes your press release on their site you gain a backlink. This is a great way to take advantage of the online press release distribution channels for building backlinks. Just make sure that you're not publishing the press release for the heck of it; you need to give away some value in it - it has to be worth linking to.
Comment On Social Sites: While this is still an underutilized method, it works really well. It's possible to comment on most of these sites, and you're usually allowed to include your own link. These sites are among the best ones you can get backlinks from, as the search engines rank them very highly. You don't only have to comment on new pages, but you can also browse through the older ones, many of which will have attained a high page rank, and you'll be getting a high quality backlink.
All in all, from the above article we see that generating quality backlinks to your site on a regular basis is not that difficult if you know what you're doing. It does take time before your efforts start showing results and before your site reaches the top spot in the major search engines. But again, until and unless you take consistent action, you won't see any real results coming your way.
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