Leveraging Article Marketing for Long Term Traffic

by Amparo Dillon

Article marketing has long been an effective promotional strategy, and there's no reason to believe this will change anytime soon. Since the internet still revolves around content, the need for quality articles is at least as great as it ever was. Article marketing is all about leveraging this ongoing need for content. When done properly, your articles can be highly effective tools for promoting your blog or website. All it takes is a willingness to put in some time and effort. The process isn't very complicated. The initial phase might be difficult, but that's about it. You may be wondering why article marketing has the reputation of being difficult if it's really so simple. This article will give you some helpful insights into the nuts and bolts of article marketing.

One of the key factors that every article marketer needs to focus on is growth. The idea is to expand the size of your readership, which will bring you more and more traffic. Then you're not just writing articles, you're actually building a brand. Some article marketers simply get stuck in one place and never evolve. Their topics, style and system never changes. Their audience and traffic usually remains at a certain level, and may even decline over time. But if you want to make a difference, you need to go beyond. You need to be better than the rest. If you keep this in mind, you'll be among the article marketing elite.

Like any other marketing method, even with article marketing you need to have a strategy. Always test anything new you try, and that does not mean the actual technique is new, though. We cannot tell you in this short article how to do article marketing, and we assume you have some idea about that. Do not forget to follow the usual best marketing practices such as tracking your results. That is the basic gist of anything you will ever do, and it just happens that it applies to this method.

Good, high quality articles have a long life. Bad, low quality ones die quick. That's the bottom line! You can learn a lot from this basic fact. If you neglect quality when creating your articles, you'll find it difficult to accomplish your goals. You will have success that will be short lived. So if you want to get traffic from your articles over and over again, then know for a fact that you've got to give quality. Anything else is a waste of your time. You don't have any other valid short cut. Without quality, your articles will die a slow, painful death. There's just no point to taking that route.

Taking consistent action is the cornerstone to getting any results with article marketing. Unless and until you're actually taking action, you won't see results. Always keep your target audience in mind with every article you write. We've covered some useful tactics in this article. So make sure you act on them. When you put things off, you tend to forget about them. You can make steady progress with your article marketing efforts if you're committed to giving it all you've got.
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Companies See The Results Of SEO

by Eric Campbell
SEO is a combined approach at getting a company's web-page to the top of such engines of Bing and Google. The best SEO companies will tailor targeted approaches for each business market. With both long-tail and short-tail strategies they optimize keyword selection and drive quality leads to a customer site.

A main focus of already successful companies today is to increase their on-line presence. They may have already built a successful local business and want to branch out to invite even more clients. SEO Companies help customers capture visibility through many forms of media and attract customers to a website. They look to successfully identify and convert Internet customers to paying clients.

The paybacks of SEO means businesses can reach potential customers locally or globally. They typically begin by optimizing a company web-page for targeted audiences and continue to create content and drive relevant traffic to make a website prominent on the web. As a result web traffic will increase and with it sales and leads. With proven return on investment, SEO firms are helping companies increase their on-line visibility.

"It's true that that even a little bit of quality traffic will net more sales than tremendous amount of random visits due to poor keyword generation," says Jeff Keshner from Top SEO, an SEO Company. SEO companies will employ the latest techniques to promote websites and drive traffic to pages using various methods. They will typically start by optimizing your web-page accordingly. Then they may craft quality content so a page has web authority in a specific market. By creating intelligent and interactive pages they can turn this into converted sales. By adding analysis of traffic they can further promote a web-page and continually increase traffic over time.

There are quite a few SEO competitors out there. In fact, many offer amazing results at an extremely low cost. Unfortunately, they're usually so cheap because they cannot offer significant results. SEO is an involved process with many facets. There are quality SEO companies that will promote your business properly, drive relevant back-linking content and turn a customer's web-page into a web authority.
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Explaining SEO to Businesses Owners: Five Great Analogies

How to Get Massive Whitehat SEO Traffic to Your Site Or Blog

by Victor Rhee
Every day, some of the best search engine optimization firms on the planet answer questions from business owners about search engine optimization. Most of these discussions include explanations about "on-page" optimization and "off-page" optimization. SEO typically involves a line-by-line inspection of website content and its coding. Of course, off-page SEO will always involve some form of linking. In other words, the way the rest of the Internet relates back to your website. As of this writing, successful campaigns usually include direct and indirect back-linking, social media participation and citations from trusted websites.

It's no surprise that the web design process is still very much a design-driven industry. This is because most web design companies are owned and managed by web designers and as such, the main goal of the design process is to create a great looking design. A web designer's main goal is not usually, however, to create a website that is designed to achieve high organic search engine rankings.

It takes 3 types of talent to build a search engine friendly website. The first is the designer. While SEO should always be the end goal, you need to have a great looking website that creates a positive impression and is easy to navigate. Second, you need an SEO-savvy web developer that can convert the digital artwork and convert them into clean, best practices website coding. Finally, you need a search engine expert to manage the entire process and to populate the website with content that is both optimized and presented in a way that will convert to sales or leads.

While this three-pronged approach is the ideal, website are rarely created in this way. All the effort is put into the design. The coding is often hacked together just to get the website to meet the minimum functional requirements. Internet marketing is usually not addressed at in the design phase. It is not until later when the client realizes that their site has no search engine visibility that the SEO problem is addressed. Then they often seek out an Internet marketing firm for assistance.

Then the company gets the bad news: they have to re-code the new website from scratch to get search engine rank - which is what motivated the company to re-develop the site in the first place! As SEO's we need to be able to explain in clear and simple terms why brand new (and often costly) websites do not rank. The following are some popular anecdotes that have been used by a leading Kansas City web design company:

1. The Race Car Driver: This is an effective SEO analogy and may be among the best. To excel on the search engines, you need to have an optimized website that is well structured with search engine friendly coding. Your website is the race car. No matter how fast your car is, it still needs a driver to be able to compete. A skilled driver cannot win with a substandard car, and a poor driver cannot win with a the most advanced race car. This is an ideal analogy for search engine optimization - you need a great driver and a great car to win the race, just like you need a great website and a great Internet marketer succeed with Google. The only difference is that with Google and the other major search engines, the race never ends.

2. New Home Construction: Many prospective clients can identify with the home building process. Web design in particular is very similar to the construction process. In home building, the architects will draft construction plans for the project. This is like the design process where the designer creates website mockups. It is during the website design phase where the business owner can easily modify the artwork. In home building, it's easy to change the floor plan prior to construction, but once construction starts, its very difficult and often expensive to make changes. Website development is the exact same. Once approved web artwork is committed to the coding process, design and layout changes are much more difficult to implement. In web design your search engine optimization professional is like the builder and inspector, making sure that the site has proper coding, structure and usability.

3. Sharp Shooting: The analogy of the sharp shooter is another good one. This one is simple and makes the point clearly and concisely. The world's best sharp shooter is powerless without a great firearm, and a the best firearm on the planet cannot shoot by itself. The same goes for SEO - a perfectly coded website cannot rank itself and a the world's best consulting firm can't do anything without clients and websites to rank.

4. The Landscaper: The landscaping analogy plays into the nature of SEO as an ongoing strategy. Just like search engine optimization, you need a plan. Then to execute the plan, you need upfront effort to prepare, grade and prep the soil for installation. In most cases, a property with a new landscape will not have value as a property that has a properly maintained and mature landscape. SEO is VERY similar. We work hard in the initial months, and most often this effort does not yield ranking results several months later. Further, just like your home's landscape, routine maintenance yields the best results.

5. Fishing: Second to the race car driving analogy, Fishing is one of our favorites on so many levels. The best angle to use for this analogy relates to net fishing. Think of recreational fishers in an area using chum and other luring techniques to draw fish into a body of water. Fishermen use specialized lures, bait and equipment to catch fish one-by-one. This is akin to traditional marketing where companies use mass marketing to target a relatively small group of potential buyers. In SEO, we call this: offline demand creation. As fishermen use all their fancy methods to attract fish, think of a commercial fishing vessel that comes by and scoops up all the fish. This is EXACTLY what SEO does. Consumers see the demand creation by companies on TV, print and radio...then then run to the Internet to research when they are actually ready to make a purchase decision. SEO, when done effectively, enables your company to steal this market share created by your competitors.

If you are an Internet marketing professional and run into trouble explaining SEO and web development to a prospective client, try using one of the above analogies or even creating a new one of your own.
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About the author: Kansas City Web Design is an Internet marketing and web development company based in Overland Park, KS. For more information on the author, visit: www.Kansas-City-Website-Design.com