by Clifford Massey
Perhaps one of the largest hurdles that marketers need to jump today is the promotion of their Facebook fan pages. Getting new fans to the page you have created is important to your success because having a large fan base can be quite helpful. One good way to get your page in front of large numbers of people in your chosen niche is to make sure your page is search engine optimized. That's right; you can easily do effective SEO on your fan page and start to get fresh traffic from the search engines on a regular basis. The best part about this tactic is that the people who click through to your fan page from the search engines will actually be interested in the product or service that you are promoting. This article will talk about three simple tips that you can use when you work on your Facebook page's SEO to ensure that you'll get a good sized traffic boost.
If you want to optimize your page, make use of the info tab where you'll put your key words and links. The "Info" tab is provided to you on your page to fill in information about your page; utilize this tab to gain SEO benefits by having descriptive metadata related to your page. So don't ignore these fields because you can not only insert your primary keywords here but also links to other important sites or your profiles on other social sites. Just wait until you see how high you rank after you do this.
You will always want to caption the photos you use, as well as put descriptions of events. When putting photos on your Facebook fan page, you must make sure any descriptions you use also use your keywords as this will boost your SEO benefits as well as make your page far more interesting. One great thing about Facebook is that Google indexes whatever you share. So use these features as best you can because they will help you get an advantage over your competitors.
Lastly you should make your fan page more noticeable by making it different. Think up ways you can make your page dissimilar from the others. If you want a spike n organic traffic, you need to establish a connection with your visitors so you can show them you are different. It is very important that the design of your page is creative. By offering your fans plenty of valuable content, you will ensure that you can never go wrong.
To conclude, the previous article clearly shows why optimizing your Facebook page is beneficial and how you can use SEO to gain the most benefits from your Facebook page. Always take every chance you get to send more traffic to your page because the more fans you have the greater your exposure will be. Since your fans are similar to your email subscribers, you need to ensure that you treat them well.
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